Social media is quickly becoming an important part of any business marketing strategy. It is an excellent tool to market your product and expand your audience, as well as a valuable source of feedback from your customers. However, this is not something to be taken lightly, as implementing a good and effective social media strategy needs a lot of consideration and planning.
- First of all, you need to know your audience. It is essential to know who your followers are, what they like, what kind of posts are more engaging and what type of content is more popular.
- Once you know who you will be going to address to, you must optimize your website, so that it can offer your audience the best possible experience.
- And, finally, monitor your social activity. This is an essential part of any social media strategy, because it is the part where you see your results, what you are doing well and what could be improved. There are many online tools (most for free) that can help you keep track of your social media strategy.
Social Marketing Statistics Tools
Hootsuite, the king of social media tracking, allows you to manage multiple social profiles, schedule your messages, track mentions, analyze social media traffic… It covers Facebook, Twitter, Google+ and LinkedIn among others. Also, it has recently acquired another important social monitoring tool, Seesmic.
Google Analytics is also a strong tool to determine your audience. It allows you to see how many people visit your site in real time, what content your users looked at and for how long, and to determine sales and conversions from promotions. With their reports and graphics, you will be able to determine what you’re doing well and what needs improvement in your social media strategy.
Simply Measured offers free reports that give you useful insight on your social audience’s pulse on Twitter, Facebook, YouTube, Google+ and other platforms.
Sprout Socialcan be considered an even better tool than Hootsuite for social media monitoring. Analyze social media presence, track conversions, identify what content drives your audience and pre-schedule posts and messages.
Klout is a tool that measures your influence in social media based on your ability to cause action from others. It analyzes how many people like your posts, how many comments they get or if they are shared and how much.
PeerIndex has developed a formula to measure online influence in social networks based on three factors: activity, audience and authority. This is, they rate your presence online by measuring how much activity you have, how many people follows you, and to what degree they pay attention to your posts (if they like them, share them, etc.).
TwentyFeet is another tool that measures your influence based on variables such as the likes your posts get on Facebook or the number of followers that you have on Tweeter. It also allows you to keep track of multiple accounts (besides Facebook and Twitter), like YouTube, Google Analytics, etc.
Social Mention allows you to track who is talking about you, your company, your product, or any other topic related to your industry that you may be interested in following. This tool gets its data from hundreds of social media services, and provides information in real time.
How Sociable works similarly to Social Mention in that you can measure your brand’s impact online. This tool analyzes the level of activity you have online and gives you a score that measures if you have enough of a presence.
Kred is another tool similar to Klout that measures a combination of online influence and outreach activity (how often you tweet or post, how people interact with you, your audience, etc.). Reports are delivered with a breakdown of your score so that you know in which areas performed better and which ones need improvement.
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